Energy Drinks Essay - 1231 Words

In the present society, people’s schedules tend to be extremely hectic due to either strenuous work schedules or keeping up with school and families. Due to this, numerous individuals do not obtain the recommended eight hours of sleep. On top of not getting enough sleep, they do not eat the proper foods to nourish their bodies. In return, they have a substantial lack of energy. Usually people who do not take care of themselves tend to eventually get more tired by mid-day and as their day goes on. A simple solution would be to go to bed earlier and eat better foods. However, our society has become very lazy, obese, and have started to take the easy way out over the years. Instead of eating better and trying to get more sleep, people drink†¦show more content†¦Caffeine, however, is the most common stimulant. â€Å"Caffeine is the most widely used drug on the planet and has been used for centuries for its stimulating effects† (energy fiend.com). Most energy drinks contain between seventy to two hundred milligrams of caffeine each. For example, a full can of Rockstar contains one hundred sixty milligrams of caffeine. Caffeine stimulates the central nervous system, which gives the body a jolt of their senses, making them more alert. The use of caffeine can dehydrate the body and raise blood pressure and heart rate. Symptoms can commonly occur from consuming caffeine such as, heart palpitations, headaches, nausea, and the jitters. Taurine is an amino acid that is naturally produced by the body. Our body usually creates enough of this so you do not need a supplement. It is said to help with regulating the heart beat, energy and muscle contractions. A long time ago the use of taurine was banned in certain countries, but that ban has been lifted. The ingredient gaurana comes from a plant in South America. Some people say that gaurana works better than caffeine for an energy boost, but there are not many statistics on the fact. The last of the five common ingredients is all of the B vitamins that are used. These vitamins are pretty much the items that help you transform food into energy. The Vitamins B6 and B12 do not absorb well when you swallow them. Typically the amounts of B vitamins used in most of the energy drinks will have noShow MoreRelatedEnergy Drinks : The Energy Drink1548 Words   |  7 PagesMonster Energy Drink Over the years, energy drinks have been a phenomenon. Since 1997, when Red Bull became a sensation, the consumption of energy drinks has been at an all-time high. Currently, the energy drinks is a billion dollar market, with the U.S sales of Red Bull and Monster beverages totaling 4.5 billion dollars in 2016 (Statista, 2017). Other energy drinks in the market include Rock Star, Cocaine, Amp, Full Throttle, and Rip It. Generally, Malinauskas, Aeby, Overton, Carpenter-Aeby, andRead MoreEnergy Drinks1798 Words   |  8 Pagesquickly it could all slip away. 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Energy drinks are beverages whose producers advertise thatRead MoreEnergy Drinks Market1705 Words   |  7 Pageshow the Energy Drink market is segmented according to demographic, geographic, psychographic and behavioral variables. The Energy Drink industry which is dominated by Red Bull and V energy drinks is worth 151 million dollars and is growing by 47% per year. Energy drinks is the fastest growing category in the soft drink market. I have chosen three different companies in this report to analysis which segments they target, Powerade, Red Bull and Coca Cola. Red Bull is the market leader in energy drinksRead MoreThe Market For Energy Drink950 Words   |  4 Pagesfor energy drink has continually been questioned about it health concern. A company can benefit by introducing a healthier option to get energy and have a more active day. When energy drinks first came on the scene they exploded like a new phenomenon, which made consumer feel like new-elevated being. Companies like r ed bull and rock star brought slogan that increased the energy drinks popularity and made it into a billion dollar industry. With all the scrutiny that has been attacking energy drinksRead MoreEnergy Drinks Market1259 Words   |  6 PagesEnergy Drinks - Red Bull What are energy drinks? Cola and coffee drinks have long been promoted and known as energy drinks - meant to give you a little pick me up, mostly in the form of caffeine and sugar. Jolt Cola in the 80s was one of the early entries in the energy drink market, with double the caffeine of normal colas, it was marketed towards teens and college students as a way to get an energy edge and keep you awake and energized. Their slogan, in fact, was twice the caffeine. JoltRead MoreEnergy Consumption Patterns Of Energy Drinks Essay1563 Words   |  7 PagesAbstract Background: Energy drink consumption has continued to grow and gain popularity since the release of Red Bull (the current leader in the energy drink market) in 1997. While energy drinks are generally targeted to young adult consumers there has been minimum research regarding energy drink consumption patterns in New Zealand. The aim of this study therefore is to determine consumption patterns of energy drinks as well as perceived benefits and side effects amongst students at Ara Institute